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Arte Menor Boys
Autumn / Winter 2017

The Winter 2017 collection was my last collection for the brand, and also my favorite. The main themes of the collection were urbanity and the contrast of wildlife. Prints of big cities and their daily life were explored, as well as forest-theme prints. Dinosaurs were also used for the First Steps segment.

 

Striped knits and blended sweatshirts were the highlight of the collection, along with piqué knits and yarn-dyed stripes, as well as nylon for vests and leatherette for jackets. Attention was also paid to details, such as the choice of wooden buttons and leather zipper pulls.

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This collection exceeded the sales target.

Collection

About the Brand

Arte Menor was a children's clothing brand owned by the company Pacífico Sul Ind. Têxtil (now Grupo Texpa), located in Blumenau, Santa Catarina, Brazil. The brand produced clothing for boys and girls, with three collections launched per year: Autumn/Winter, Spring/Summer, and High Summer.

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Each collection was divided into the First Steps (Primeiros Passos - PP) segment, for ages 1 to 4, and the Infant-Juvenile (IJ) segment, which corresponded to sizes 6 to 14. The PP segment was always designed with a more playful yet versatile dynamic, while the IJ segment was aimed at a younger audience, starting pre-adolescence.

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Competitive pricing was also a key concept of the collections, considering the purchasing power of the target audience. Dynamic and versatile pieces were explored, with both casual basics and more formal options, always with a good final price.

Responsabilities

As a designer for the boyswear segment, my responsibilities were diverse, and I had total autonomy in the creation of the pieces, which included:

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  • Research and suggestion of garments and styles;

  • Selection of the color palette;

  • Choice of fabrics and suggestion of knitting to create different effects of jerseys and fabrics;

  • Creation of briefings for rotary and localized prints;

  • Design of the collection in technical drawings using Adobe Illustrator;

  • Elaboration of technical specifications;

  • Monitoring of prototype manufacturing;

  • Monitoring of artwork approval;

  • Placement on the garment and choice of color combination for each print;

  • Fitting sessions;

  • Defense of the collection through approval meetings;

  • Selection of looks for catalogs and fashion films;

  • Responsible for the layout of the looks in the fashion catalogs, avoiding repetition of colors and fabrics in the same page;

  • Accompaniment of photoshoots and fashion films;

  • Review of catalogs;

  • Participation on the feedback meetings with representatives.

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Throughout my career at the company, I started as a style assistant and was later promoted to stylist. I signed 5 complete collections: High Summer 2016, Autumn/Winter 2016, Spring/Summer 2017, High Summer 2017 and Autumn/Winter 2017. The last one exceeded the sales target.

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